Leading health sciences organizations are moving toward modernizing their business process, architecture, and technology infrastructure in an attempt to address the challenges faced by the industry today. At this general session, you will hear from Oracle and its customers about how Oracle's continued product innovation complete, open, and integrated applications and enhanced end-user experience enable healthcare providers and life sciences organizations to address their most critical business challenges.

Pharma is struggling to take advantage of the opportunities that new digital media and marketing formats appear to be delivering in other commercial areas. This presentation will look critically at some of the early efforts that the Pharma industry has made in the digital space: highlighting some of the problems faced by the sector; introducing some success stories; and imagining what future relationships between Pharma and digital media might look like.

at Novo Nordisk

Martin Holm-Petersen

& Strategy for Life Sciences


Hardeep Gulati, Vice President, Product Strategy PLM and PIM Applications, Oracle

Why this can Support the Changing Business Models in Life Sciences

John Aisien, VP Product Management, Oracle Fusion Middleware, EMEA

Clinical/Remote Data Capture

Timothy R. Joy, Director Pfizer Global Clinical Data Services

Dan Brunetti, Vice President, Account Management, C3i, Inc.

Still Valid For The New Pharma Ballpark?

Bijoy Sagar, Head of Information and Project Management CI Pharma

Stefan Maron, Director Information Management, CI-Pharmaceuticals
Merck Serono S.A.

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Computing and Storage Solutions from Oracle

Michael Brown, Principal Product Director

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lessons from implementation of an integrated suite of Oracle products (from data capture through to storage and reporting)

Rudi Ager, Steve Walker, ADVANCE Program Leaders

Geoff Odell, Head Development Informatics in Novartis Pharma)

Regulatory Overview

Robert Nientker, Oracle Business Development Director EMEA

Christian de Schrijver,
Director Business Alignment CRM Janssen-Cilag EMEA

Technology and Architecture Directions

Greg Jones, CTO Oracle Health Sciences Global Business Unit

Jean-Philippe Mametz, IS Solution Director, Sanofi Aventis R&D

A solution for the Drug Supply Chain – Demonstration

John Danese, Oracle Product Strategy Director

IMS Performance Analytics Suite™

Manish Goel, Senior Architect, BTS Americas

Thomas Belke, Senior Principal, BTS EMEA

within the Life Sciences Data Hub Space

Jürgen Kübler, Ph.D, Global Head, Statistical Safety Sciences, Novartis Pharma AG

Henry Levy, Accenture, European Life Sciences R&D Lead

Clinical Data Management and Pharmacovigilance

Mike Grossman, VP of Clinical Warehousing and Analytics

Enterprise Performance Management in Life Sciences

Robert Gryzbek, Associate Director - Strategic Finance

New Business Models, New Stakeholders, New Interactions – Opportunities and challenges for CRM

Moderator : Marc Sluijs, Oracle Life Sciences Business Development EMEA

coping with the avalanche of data in biology and medecine

Ioannis Xenarios,
Director Vital-IT

Clinical Data Integration and Analysis Processes.

Martin Locher, IS Project Leader,
Günter Briegel, Project Business Leader

The Transition to Integrated Business Planning (IBP).

Timothy Hughes, Business Development Director, Oracle

New approaches for systematic data connection, analysis and visualization of Key Opinion Leaders (KOL) and their business implications.

Hans-Joachim Diedenhofen, Executive Insight

a preventive drug or a performance enhancement supplement?

João de Oliveira, Oracle MDM Sales Development Manager